--- title: 5 Reasons Insurance Agencies Should Invest in Video Content description: To differentiate your group from others, it is important to demonstrate your training program to candidates. LIMRA tells us that today’s candidates, especially millennials and female recruits, are heavily swayed by the ongoing training and educational programs that organizations offer, as well as the technology by which they will deliver it. They see education as the pathway to growth and new opportunities. image: https://hello.fsednet.com/hubfs/AdobeStock_212489792.jpeg --- [![FSEDNet](https://info.hoopis.com/hubfs/FSEDNet_June2018_v2/Images/logo-sized1.png) ](https://hello.fsednet.com) - Who We Are - [![Schedule Demo](https://no-cache.hubspot.com/cta/default/4570472/162dd7e4-98c0-4297-85d6-465bc5e71a26.png)](https://cta-redirect.hubspot.com/cta/redirect/4570472/162dd7e4-98c0-4297-85d6-465bc5e71a26) - [Sign Us Up](https://hello.fsednet.com/sign-us-up) CLOSE X # 5 Reasons Insurance Agencies Should Invest in Video Content # 5 Reasons Insurance Agencies Should Invest in Video Content Posted by [Richard "Dick" Cleary](https://info.hoopis.com/blog/author/richard-dick-cleary) on May 6, 2020 10:01:56 AM - [Tweet](https://twitter.com/share) ![AdobeStock_212489792](https://hello.fsednet.com/hubfs/AdobeStock_212489792.jpeg)Regardless of which marketing information source you consult, video content has become the most powerful digital marketing tool to reach consumers. Numerous marketing surveys and study reveal more than 50 percent of consumers prefer to see video content from the brands and businesses they support; and, video content has edged out static photo images as the best performing content for businesses. If you are not leveraging the power of video content to increase your brand awareness and capture leads, it's time to jump on the bandwagon. Video content is the next big thing and it isn't going anywhere soon. Here are six reasons you should invest in video content for your insurance practice: **Increase Brand Awareness** Building and maintaining a successful insurance agency requires creating strong brand recognition. Use the power of video content on your website and social media pages to make sure current and potential clients have no doubt about who you are and what you do. Each video you create for your website should contain your agency's logo and you should use a consistent format and font. As you post more videos, your brand will become recognizable. Another way to increase brand awareness with video is by creating content which tells visitors why they should do business with you. A video like this works well on your "About Us" page. Content can include your mission, your core values, an introduction to your associates, and brief explanation of how you can help potential clients. This video content should be sincere and promote a connection with the viewer, your target market (if you have one) as well as the community you serve. Don't be afraid to include some personal details, such as why you started your business, and safe details about your family, hobbies, etc. **Standout on LinkedIn![AdobeStock_128586265](https://hello.fsednet.com/hubfs/AdobeStock_128586265.jpeg)** According to Forbes, LinkedIn has become one of the most important places to promote your brand – especially in a professional capacity – however, limiting your message to only text-based content will stifle your ability to truly exude your brand and connect with viewers emotionally. In order to stand out on LinkedIn from your competitors, and quickly capture the attention of those who are making decisions about you, augment your words with pictures – moving pictures (videos). Forbes went on to report that although text, email, blogs, and text-based biographical information are the norm for most of our communications today, they’re the least rich forms. Video, on the other hand, allows you to provide a complete communication, thereby making a better first impression – one much closer to being there in person. The first impression you deliver has moved online – along with much of your other communications – so video has become more important and more valuable. **Provide Professional Training** Setting up your associates for success requires providing professional sales training to develop their core competencies in how to build and run a successful practice in today’s ever-changing marketplace. Conducting in-house training can be timely and expensive, but not if you provide video training. Creating professional training videos for new hires to watch saves time and money. It also benefits those undergoing the training because they can stop, rewind, and listen repeatedly to more challenging subjects. Additionally, they can return to the training after a week or two, once they have some experience under their belt, to refresh and make certain they are following best practices. Video training content also works well to supplement live training or provide an engaging and comprehensive resource for ongoing training. No matter how much experience one has with insurance, refreshers can always help reinvigorate those who might be in a slump, by providing competency-based learning where associates have a voice in not only what they need, but also have a choice in when and how they get it. You can use training videos for more than just sales techniques; you can use them to present office practices, how to fill out paperwork, information about new policies and products, and any state or national legal changes that might impact business. **Detailed Analytics to See What Works** Traditional text content makes it difficult to hone in on specific parts of a social media post or blog post which resonates with readers. In some cases, you might not even know how many people have read your post. Video content gives you powerful tools to track when viewers stopped watching your video and whether a video resulted in business. You can also see how many full views and partial views have occurred for each video. Video heatmaps are one of the most revolutionary metrics to measure how efficiently your marketing videos perform on your agency's website. Instead of telling you if a user is watching a video, a video heatmap shows you how a user is watching it. Heatmaps track things such as mouse locations, watch rates, and points during your video when users engage or drop off. **Educate Clients with Financial Literacy Content** ![VideoMarketingBlogPicture](https://hello.fsednet.com/hubfs/VideoMarketingBlogPicture.jpg)In today’s world, both agency owners and associates who want to make an impact and succeed in the financial services industry are tasked with educating clients and prospective clients, so they can make informed choices about the insurance and investment products they need and want. The bulk of your website and social media account should provide financial literacy content about insurance-related topics. As previously mentioned, consumers prefer to watch videos instead of reading content. You can post videos explaining types of coverage, tips and tricks, as well as any other topic which you think your clients should know about. FAQ videos covering common questions about particular coverage also attract viewers. You can make short videos addressing questions about what to do after an accident, after a fire, or the steps to take when a client has purchased a new (car, house, boat, RV, jewelry, etc.). Other topics can include how to file a death or disability claim, and answers to common questions to help clients through these challenging times, such as on Social Security. You can also provide video content about insurance-adjacent topics and post customer testimonials about your service and problem-solving skills. Videos are also a great way to directly communicate with your clients. You can send videos to an email list for special holiday announcements. To really stand out, you can even send a special "Happy Birthday" video message to your clients. **Capture Leads to Increase Business** Video content serves as a powerful tool to capture leads to increase business. You can offer a teaser and place a lead form in the middle of a video to get name, address, email, etc. When videos are extra-long and contain a lot of information, you can also put them behind a gate, requiring viewers to enter information before they view. You might also consider creating an interactive video. This allows you to pre-screen prospects and learn valuable information about them before a phone call or meeting. Pre-screening can include direct questions about their current coverage and/or what kind of coverage they are seeking. You can also include indirect questions about how they would handle their income needs after a death or disability, or the various costs after a disaster or accident. Finally, multiline practices could ask if they are interested in saving money on premiums by bundling coverage. Topics: [Agent / Advisor Training](https://info.hoopis.com/blog/tag/agent-advisor-training), [eLearning](https://info.hoopis.com/blog/tag/elearning), [Training and Development](https://info.hoopis.com/blog/tag/training-and-development), [Insurance](https://info.hoopis.com/blog/tag/insurance) [![New call-to-action](https://no-cache.hubspot.com/cta/default/4570472/da330556-e3c6-4496-8661-f44c87dd051d.png)](https://cta-redirect.hubspot.com/cta/redirect/4570472/da330556-e3c6-4496-8661-f44c87dd051d) ### Subscribe Here! ### Recent Post ### Tags - [Insurance (46)](https://info.hoopis.com/blog/tag/insurance) - [Training and Development (46)](https://info.hoopis.com/blog/tag/training-and-development) - [Agent / Advisor Training (45)](https://info.hoopis.com/blog/tag/agent-advisor-training) - [eLearning (44)](https://info.hoopis.com/blog/tag/elearning) - [Management Development (8)](https://info.hoopis.com/blog/tag/management-development) - [Employee Training (3)](https://info.hoopis.com/blog/tag/employee-training) - [Social Security (1)](https://info.hoopis.com/blog/tag/social-security) - [retirement (1)](https://info.hoopis.com/blog/tag/retirement) [See all](https://info.hoopis.com/blog/5-reasons-insurance-agencies-should-invest-in-video-content#) ![AppAddWebsite](https://info.hoopis.com/hs-fs/hubfs/Hello%20FSEdNet.com/AppAddWebsite.png?width=1920&height=1080&name=AppAddWebsite.png) ### Anywhere learning, limitless possibilities Learning can happen anywhere, whether on the computer or on the go, with our mobile app for anytime learning. 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Learn More CLOSE X # What People Are Saying “FSEdNet is a game-changing strategy to help with the education of new advisors in the business.  The key to any training is to focus on being brilliant on the basics.  Dick Cleary and his team have created a turnkey educational program that helps leadership teams implement an easy to deliver training system for the fundamentals of success.”      **J. Christopher Noonan, CLU, ChFC Regional President & Divisional Executive VP, Equitable-Advisors LLC** "FSEdNet's delivery process and information will help your advisors become more confident in front of clients." ###### Garry Kinder, CLU, ChFC, CSA, Kinder Brothers International “NAIFA is excited to partner with FSEdNet to create the NAIFA Learning Center. We value the breadth and depth of educational content relevant for all practice specialties and the ease of access on multiple devices to the online video content. Core to NAIFA’s mission is delivery of critical training and professional support to our members—this program is a key component in meeting that objective.” ###### Kevin M. Mayeux, CAE, CEO, NAIFA "The best I have ever seen. Clear, concise and relevant - a platform that really makes a difference." ###### Paul E. Vignone, JD, LLM, CLU, ChFC, VP of Advanced Markets, Empire Wealth Strategies, Penn Mutual Life "FSEdNet is a comprehensive online resource that is filled with practical and actionable content. It provides its user with the fundamentals, as well as advanced learnings, for a successful financial services career." ###### C. Richard Weylman, CEO & CDO, The Weylman Center for Excellence in Practice Management "FSEdNet will engage your new advisors and staff in a new innovative way. Associates will absorb the basics and master the fundamentals through this connected learning platform." ###### Bonnie L. Godsman - CEO, GAMA International" "LIMRA research has found that young advisors integrate technology into all aspects of their practice. FSEdNet provides basic "blocking and tackle" training in an innovative and contemporary way, which resonates with today's financial professionals. Not just for agents and advisors, it's an invaluable part of my onboarding of new LIMRA research professionals - FSEdNet really delivers." ###### – Patrick Leary, LIMRA Corporate Vice President - Research #### "It's Time To Turn Potential Into Reality" "The Financial Services Educational Network, from the genius of Dick Cleary, is something this industry has needed for a long time. It is for many advisors, the missing piece. FSEdNet provides the educational background needed, in a myriad of topics, to give advisors the confidence to engage in meaningful financial discussions." **Harry P. Hoopis, CEO, Hoopis Performance Network, Hall of Fame** “FSEdNet is a game-changing strategy to help with the education of new advisors in the business.  The key to any training is to focus on being brilliant on the basics.  Dick Cleary and his team have created a turnkey educational program that helps leadership teams implement an easy to deliver training system for the fundamentals of success.”      **Mark Rooney, CFP, ChFC, CLU Equitable-Advisors, LLC, Hall of Fame Recipient** “FSEdNet has allowed us to focus on what we do best: find, recruit, select and train the future of our industry.  It provides excellent education, so our leadership team can do what they do best and that is joint work with our newest advisors.  I would strongly encourage any firm to embrace this as it will impact productivity.” **Ed Deutschlander, CLU, CLF, CEO, North Star Resource Group** "Bring back the basic training our agents need is the passion and commitment that Dick has made to the industry. As a long-standing professional in our business, he is well positioned to deliver the right product at the right time. FSEdNet is a perfect solution to the training needs of today." ###### **– Jim Kerley, Chief Membership Officer, LIMRA and LOMA** "I have been in the industry many years. FSEdNet is one of the most comprehensive educational tools to help new reps get off to a successful start and for developing reps to build and grow their business in years 2, 3, 4 and after. The ability to have this information at your fingertips, anytime, anywhere, on any device, 24/7 is truly a must-have for today's financial professional.” **Fred Walker, VP of Professional Development, Transamerica Agency Network** “At the Great Basin Agency of American National, we use FSEdNet faithfully. We find the product they have, and the support of Dick Cleary and his team is amazing, this is one of the best training tools we have or have ever had. The sales training and education are for agents and staff at all levels of their careers." **Ken Gallacher, CLU, ChFC, FSS, LUTCF, LACP and Thresa (Terry) Cochran, CLU, ChFC, CLF, FSS, LACP - General Agent, American National** "A revolutionary strategy to help train and develop your producers, regardless of experience. To make an impact, it must be simple to understand and use, and that is exactly what FSEdNet does. This turn-key educational platform will add true value to your value proposition, and will separate you from the competition." **Dan LaBert, CEO, NAILBA - National Association of Independent Life Brokerage Agencies.** "Opening Up the library of videos offered on FSEdNet for our agents provides an immediate resource that supports the new agent experience after initial training and adds to that knowledge base in all areas. Not only do the new agents benefit, but veteran agents can add to or be reminded of information that helps them focus on improving results." **Mike Catania, Ph.D., Director of Learning Management Field Development, Bankers Life and Casualty Company** “Having been in the industry over 30 years, I can honestly say that FSEdNet is a game changer for improving retention, growing rep productivity and developing a highly trained sales force.  I was exposed to Dick Cleary and FSEdNet in another life prior to being with AAA Life and I was very pleased to have the opportunity to introduce an entirely new field force to this awesome tool!  We have used it as the foundation to build our training program.  I would highly recommend FSEdNet to anyone!” - **Allen Jackson LUTCF, FSCP, Vice president of Agent Distribution, AAA Life Insurance Company** “FSEdNet has been the game changer we needed for our General Agents. It is the perfect tool they needed to make their training programs A+.” **Todd Scott, Manager Practice Management & Development, AMERITAS** “We needed to completely update our agent and management development and training platforms. FSEdNet was a perfect fit that did not take additional resources to write, develop and implement the changes we needed. We now incorporate the management training program of FSLEdNet into our weekly development calls with all our entire field leadership team and incorporated FSEdNet into our new agent training program” - **Damian Salvi, Senior Vice President ****and Chief Distribution Officer, The Baltimore Life Companies** "Just a quick comment of appreciation for your FSEdNet. We have been so pleased and impressed with your training program. It has helped our advisors at all different levels in many different areas of your curriculum. It is concise, effective, and easy to use. And you and your team have been incredibly responsive whenever we have a question or a thought."  **James Meehan, Managing Partner at 1847Financial, Penn Mutual** "FSEdNet has provided us with the foundation we needed to strengthen our Field Force training programs.  The courses have provided us with the basics that would have taken us a very long time to develop on our own. The structure of the videos and worksheets helps to improve retention and develop a skilled workforce. I would highly recommend FSEdNet!" ***Beth Jones, Director of Field Force Training Development, First Command Financial Services.*** ![FSEdNet](https://info.hoopis.com/hs-fs/hubfs/FSEDNet_June2018_v2/Images/cleary-pic.png?width=500&name=cleary-pic.png "FSEdNet") - Download Our App - [![New call-to-action](https://no-cache.hubspot.com/cta/default/4570472/1454e9fc-640c-4dd3-9678-a66d16a7b477.png)](https://cta-redirect.hubspot.com/cta/redirect/4570472/1454e9fc-640c-4dd3-9678-a66d16a7b477) - [![New call-to-action](https://no-cache.hubspot.com/cta/default/4570472/3006a79f-73fd-497e-867a-f7e34856bca5.png)](https://cta-redirect.hubspot.com/cta/redirect/4570472/3006a79f-73fd-497e-867a-f7e34856bca5) Copyright © 2021 All Rights Reserved FINANCIAL SERVICES EDUCATIONAL NETWORK, LLC.