--- title: Differentiate Yourself During the Recruiting Process description: To differentiate your group from others, it is important to demonstrate your training program to candidates. LIMRA tells us that today’s candidates, especially millennials and female recruits, are heavily swayed by the ongoing training and educational programs that organizations offer, as well as the technology by which they will deliver it. They see education as the pathway to growth and new opportunities. image: https://info.hoopis.com/hubfs/Fast%20Start%20Difference%202.jpeg --- [![FSEDNet](https://info.hoopis.com/hubfs/FSEDNet_June2018_v2/Images/logo-sized1.png) ](https://hello.fsednet.com) - Who We Are - [![Schedule Demo](https://no-cache.hubspot.com/cta/default/4570472/162dd7e4-98c0-4297-85d6-465bc5e71a26.png)](https://cta-redirect.hubspot.com/cta/redirect/4570472/162dd7e4-98c0-4297-85d6-465bc5e71a26) - [Sign Us Up](https://hello.fsednet.com/sign-us-up) CLOSE X # Differentiate Yourself During the Recruiting Process # Differentiate Yourself During the Recruiting Process Posted by [Richard "Dick" Cleary](https://info.hoopis.com/blog/author/richard-dick-cleary) on Oct 30, 2019 10:10:55 AM - [Tweet](https://twitter.com/share) ![Fast Start Difference 2](https://info.hoopis.com/hs-fs/hubfs/Fast%20Start%20Difference%202.jpeg?width=701&name=Fast%20Start%20Difference%202.jpeg) You just met with an excellent candidate. You can’t wait to get that person back in the door because you know this caliber of potential advisor won’t be available for long. So how do you keep candidates like that thinking about you? By *showing* them, not *telling* them, more about four important topics:  1. The industry 2. The career opportunities available 3. The value and life-changing impact they could deliver in their communities to help local individuals, families and businesses 4. Your training program   Without a doubt, recruiting is the top priority in growing an agency, firm, unit or department. But it’s becoming almost impossible to differentiate companies and their opportunities.  **Millennials and Females Value Training**  LIMRA tells us that today’s candidates, especially millennials and female recruits, are heavily swayed by the ongoing training and educational programs that organizations offer, as well as the technology by which they deliver it. They see education as the pathway to growth and new opportunities.  To differentiate your group from others, quickly demonstrate your training program to candidates. For example, the [FSEdNet curriculum](https://hello.fsednet.com/fssednet) is composed of hundreds of engaging, brief training videos that were developed exclusively for this profession. ![Lady on Cell ](https://info.hoopis.com/hs-fs/hubfs/Lady%20on%20Cell%20.jpeg?width=300&name=Lady%20on%20Cell%20.jpeg) To make this a “*Wow!” *factor to the right candidate, this content should be available from a mobile application. This will demonstrate how they will have 24/7 access anytime, anywhere, on any device, which is what today’s millennials seek. The curriculum must demonstrate how they will gain the insights and knowledge, as well as the skills and habits, it takes to build a successful practice — not just sessions on products, compliance and selling systems.  Have candidates download the mobile app, another “*Wow!*” factor, and provide them access to a sampling of the dynamic curriculum, which is only a part of the overall training they will receive. Seeing this app on their devices will be a constant reminder of you and the opportunity you are offering.  **To Gauge Candidates’ Interest, See if They Watched the Videos**  After showing the training platform to your candidates, ask them if any of the other firms they have met with have a dedicated learning mobile app — or anything even close to this ongoing curriculum. Many organizations will have a virtual university, but unfortunately, most are primarily focused on compliance and product information. Those topics are important, but neither of them will train or develop associates with the needed information, concepts, skills and habits they need to build a successful practice. This will be a great differentiator.  A day or two later, you’ll be able to see if they watched all the video sessions, a few of them or none at all. Now, that’s a great way to gauge their commitment and interest.  Once they have committed to join you, it becomes all about getting them off to a fast start. The second part of your hiring process should be designed to allow the candidate to understand what it takes to survive and thrive in this industry. **It’s Like Drinking from a Fire Hose**  ![Fire hose](https://info.hoopis.com/hs-fs/hubfs/Fire%20hose.jpeg?width=300&name=Fire%20hose.jpeg) Most organizations have an initial training curriculum for their new agents/advisors; however, these programs can easily become overwhelming. New producers retain little of the information because so much is being crammed into such a short period of time. Coursework in these initial curricula will focus on various products, underwriting, compliance, the selling system, prospecting, paperwork and learning numerous computer and virtual systems. And these are only a sampling of all the content delivered during this initial agenda. The overall retention numbers in this profession have not, for the most part, increased in recent years, so something has to change.  LIMRA reports that more than 87 percent of those who leave our profession do so because of a lack of activity, not because of products, underwriting, selling systems and so on. So, it’s critically important to develop the prospecting skills and habits that will last for your associates’ entire career.  It is never too early to start learning how and why prospecting and client building will be their keys to success. We recommend that you start as early as when they are studying for their licensing exams. They cannot interact with any consumers and learning products, so training them on your selling system is really putting the cart in front of the horse. What they need, and what they really want, is a war chest of names of people they will see once they become licensed. And even more importantly, they will learn how to become prospecting machines, constantly gathering new names of potential clients. So much for the Project 100; now they should be looking at a Project 500.  Starting this early will also allow both you and potential associates to understand what each has to offer. You will quickly see if they have the resilience and ability to not only learn but to execute on what they have learned. They will get the answer to their biggest question: “Who am I going to sell?” They will also see how just a small part of your training curriculum delivers on what they need to know, as well as the ease of getting the information, insights and clear directions. These programs should be available both in a facilitator-led format, as well as a competency-based e-learning solution.  Today’s agents/advisors, especially millennials, fundamentally think about their jobs as an opportunity to learn and grow. Their strong desire for development is the greatest differentiator between them and all other generations in the workplace today. Without a doubt, a properly structured and well-executed pre-hire program will help take your new agent/advisors’ productivity, and thus retention, to a new level.  **FSEdNet: Video Training for Everyone in Your Organization**  Our training isn’t just for new hires, though. Our three training platforms provide competency-based learning that is ideal for everyone in your organization: [FSEdNet](http://t.sidekickopen08.com/e1t/c/5/f18dQhb0S7lM8dDMPbW2n0x6l2B9nMJN7t5X-FfhMynW4WYH623M2pxYW56dK1h5T2byb102?t=http%3A%2F%2Finfo.fsednet.com%2F&si=7000000001231661&pi=7b212cb4-2914-4e98-aaa4-9c8f2ebf004c) for advisors and agents, [FSLEdNet](http://t.sidekickopen08.com/e1t/c/5/f18dQhb0S7lM8dDMPbW2n0x6l2B9nMJN7t5X-FfhMynW4WYH623M2pxYW56dK1h5T2byb102?t=http%3A%2F%2Ffslednet.com%2F&si=7000000001231661&pi=7b212cb4-2914-4e98-aaa4-9c8f2ebf004c) for leaders and [FSSEdNet](http://t.sidekickopen08.com/e1t/c/5/f18dQhb0S7lM8dDMPbW2n0x6l2B9nMJN7t5X-FfhMynW4WYH623M2pxYW56dK1h5T2byb102?t=https%3A%2F%2Fhello.fsednet.com%2Ffssednet&si=7000000001231661&pi=7b212cb4-2914-4e98-aaa4-9c8f2ebf004c) for employees/staff members.  FSEdNet has developed a two-part Pre-Hire Program that will not only make your organization stand out from the competition; it also provides insight into a candidate’s commitment and chances for survival. Our carefully selected sessions will grab candidates’ attention, motivate them and ignite their desire to learn. We can even add proprietary videos about your specific company and opportunities.  Visit [hello.fsednet.com](https://hello.fsednet.com/) today to request a demo, schedule a consultation or learn more about our competency-based e-learning solutions tailored to the financial services profession. Topics: [Agent / Advisor Training](https://info.hoopis.com/blog/tag/agent-advisor-training), [eLearning](https://info.hoopis.com/blog/tag/elearning), [Training and Development](https://info.hoopis.com/blog/tag/training-and-development), [Insurance](https://info.hoopis.com/blog/tag/insurance) [![New call-to-action](https://no-cache.hubspot.com/cta/default/4570472/da330556-e3c6-4496-8661-f44c87dd051d.png)](https://cta-redirect.hubspot.com/cta/redirect/4570472/da330556-e3c6-4496-8661-f44c87dd051d) ### Subscribe Here! ### Recent Post ### Tags - [Insurance (46)](https://info.hoopis.com/blog/tag/insurance) - [Training and Development (46)](https://info.hoopis.com/blog/tag/training-and-development) - [Agent / Advisor Training (45)](https://info.hoopis.com/blog/tag/agent-advisor-training) - [eLearning (44)](https://info.hoopis.com/blog/tag/elearning) - [Management Development (8)](https://info.hoopis.com/blog/tag/management-development) - [Employee Training (3)](https://info.hoopis.com/blog/tag/employee-training) - [Social Security (1)](https://info.hoopis.com/blog/tag/social-security) - [retirement (1)](https://info.hoopis.com/blog/tag/retirement) [See all](https://info.hoopis.com/blog/differentiate-yourself-during-the-recruiting-process#) ![AppAddWebsite](https://info.hoopis.com/hs-fs/hubfs/Hello%20FSEdNet.com/AppAddWebsite.png?width=1920&height=1080&name=AppAddWebsite.png) ### Anywhere learning, limitless possibilities Learning can happen anywhere, whether on the computer or on the go, with our mobile app for anytime learning. Now even the busiest individuals can find time to fit learning into their schedule, whether in the car, at the gym or while enjoying a cup of coffee. Learn More ![AppAddWebsite](https://info.hoopis.com/hs-fs/hubfs/Hello%20FSEdNet.com/AppAddWebsite.png?width=1920&height=1080&name=AppAddWebsite.png) ### Anywhere learning, limitless possibilities Learning can happen anywhere, whether on the computer or on the go, with our mobile app for anytime learning. Now even the busiest individuals can find time to fit learning into their schedule, whether in the car, at the gym or while enjoying a cup of coffee. Learn More CLOSE X # What People Are Saying “FSEdNet is a game-changing strategy to help with the education of new advisors in the business.  The key to any training is to focus on being brilliant on the basics.  Dick Cleary and his team have created a turnkey educational program that helps leadership teams implement an easy to deliver training system for the fundamentals of success.”      **J. Christopher Noonan, CLU, ChFC Regional President & Divisional Executive VP, Equitable-Advisors LLC** "FSEdNet's delivery process and information will help your advisors become more confident in front of clients." ###### Garry Kinder, CLU, ChFC, CSA, Kinder Brothers International “NAIFA is excited to partner with FSEdNet to create the NAIFA Learning Center. We value the breadth and depth of educational content relevant for all practice specialties and the ease of access on multiple devices to the online video content. Core to NAIFA’s mission is delivery of critical training and professional support to our members—this program is a key component in meeting that objective.” ###### Kevin M. Mayeux, CAE, CEO, NAIFA "The best I have ever seen. Clear, concise and relevant - a platform that really makes a difference." ###### Paul E. Vignone, JD, LLM, CLU, ChFC, VP of Advanced Markets, Empire Wealth Strategies, Penn Mutual Life "FSEdNet is a comprehensive online resource that is filled with practical and actionable content. It provides its user with the fundamentals, as well as advanced learnings, for a successful financial services career." ###### C. Richard Weylman, CEO & CDO, The Weylman Center for Excellence in Practice Management "FSEdNet will engage your new advisors and staff in a new innovative way. Associates will absorb the basics and master the fundamentals through this connected learning platform." ###### Bonnie L. Godsman - CEO, GAMA International" "LIMRA research has found that young advisors integrate technology into all aspects of their practice. FSEdNet provides basic "blocking and tackle" training in an innovative and contemporary way, which resonates with today's financial professionals. Not just for agents and advisors, it's an invaluable part of my onboarding of new LIMRA research professionals - FSEdNet really delivers." ###### – Patrick Leary, LIMRA Corporate Vice President - Research #### "It's Time To Turn Potential Into Reality" "The Financial Services Educational Network, from the genius of Dick Cleary, is something this industry has needed for a long time. It is for many advisors, the missing piece. FSEdNet provides the educational background needed, in a myriad of topics, to give advisors the confidence to engage in meaningful financial discussions." **Harry P. Hoopis, CEO, Hoopis Performance Network, Hall of Fame** “FSEdNet is a game-changing strategy to help with the education of new advisors in the business.  The key to any training is to focus on being brilliant on the basics.  Dick Cleary and his team have created a turnkey educational program that helps leadership teams implement an easy to deliver training system for the fundamentals of success.”      **Mark Rooney, CFP, ChFC, CLU Equitable-Advisors, LLC, Hall of Fame Recipient** “FSEdNet has allowed us to focus on what we do best: find, recruit, select and train the future of our industry.  It provides excellent education, so our leadership team can do what they do best and that is joint work with our newest advisors.  I would strongly encourage any firm to embrace this as it will impact productivity.” **Ed Deutschlander, CLU, CLF, CEO, North Star Resource Group** "Bring back the basic training our agents need is the passion and commitment that Dick has made to the industry. As a long-standing professional in our business, he is well positioned to deliver the right product at the right time. FSEdNet is a perfect solution to the training needs of today." ###### **– Jim Kerley, Chief Membership Officer, LIMRA and LOMA** "I have been in the industry many years. FSEdNet is one of the most comprehensive educational tools to help new reps get off to a successful start and for developing reps to build and grow their business in years 2, 3, 4 and after. The ability to have this information at your fingertips, anytime, anywhere, on any device, 24/7 is truly a must-have for today's financial professional.” **Fred Walker, VP of Professional Development, Transamerica Agency Network** “At the Great Basin Agency of American National, we use FSEdNet faithfully. We find the product they have, and the support of Dick Cleary and his team is amazing, this is one of the best training tools we have or have ever had. The sales training and education are for agents and staff at all levels of their careers." **Ken Gallacher, CLU, ChFC, FSS, LUTCF, LACP and Thresa (Terry) Cochran, CLU, ChFC, CLF, FSS, LACP - General Agent, American National** "A revolutionary strategy to help train and develop your producers, regardless of experience. To make an impact, it must be simple to understand and use, and that is exactly what FSEdNet does. This turn-key educational platform will add true value to your value proposition, and will separate you from the competition." **Dan LaBert, CEO, NAILBA - National Association of Independent Life Brokerage Agencies.** "Opening Up the library of videos offered on FSEdNet for our agents provides an immediate resource that supports the new agent experience after initial training and adds to that knowledge base in all areas. Not only do the new agents benefit, but veteran agents can add to or be reminded of information that helps them focus on improving results." **Mike Catania, Ph.D., Director of Learning Management Field Development, Bankers Life and Casualty Company** “Having been in the industry over 30 years, I can honestly say that FSEdNet is a game changer for improving retention, growing rep productivity and developing a highly trained sales force.  I was exposed to Dick Cleary and FSEdNet in another life prior to being with AAA Life and I was very pleased to have the opportunity to introduce an entirely new field force to this awesome tool!  We have used it as the foundation to build our training program.  I would highly recommend FSEdNet to anyone!” - **Allen Jackson LUTCF, FSCP, Vice president of Agent Distribution, AAA Life Insurance Company** “FSEdNet has been the game changer we needed for our General Agents. It is the perfect tool they needed to make their training programs A+.” **Todd Scott, Manager Practice Management & Development, AMERITAS** “We needed to completely update our agent and management development and training platforms. FSEdNet was a perfect fit that did not take additional resources to write, develop and implement the changes we needed. We now incorporate the management training program of FSLEdNet into our weekly development calls with all our entire field leadership team and incorporated FSEdNet into our new agent training program” - **Damian Salvi, Senior Vice President ****and Chief Distribution Officer, The Baltimore Life Companies** "Just a quick comment of appreciation for your FSEdNet. We have been so pleased and impressed with your training program. It has helped our advisors at all different levels in many different areas of your curriculum. It is concise, effective, and easy to use. And you and your team have been incredibly responsive whenever we have a question or a thought."  **James Meehan, Managing Partner at 1847Financial, Penn Mutual** "FSEdNet has provided us with the foundation we needed to strengthen our Field Force training programs.  The courses have provided us with the basics that would have taken us a very long time to develop on our own. The structure of the videos and worksheets helps to improve retention and develop a skilled workforce. I would highly recommend FSEdNet!" ***Beth Jones, Director of Field Force Training Development, First Command Financial Services.*** ![FSEdNet](https://info.hoopis.com/hs-fs/hubfs/FSEDNet_June2018_v2/Images/cleary-pic.png?width=500&name=cleary-pic.png "FSEdNet") - Download Our App - [![New call-to-action](https://no-cache.hubspot.com/cta/default/4570472/1454e9fc-640c-4dd3-9678-a66d16a7b477.png)](https://cta-redirect.hubspot.com/cta/redirect/4570472/1454e9fc-640c-4dd3-9678-a66d16a7b477) - [![New call-to-action](https://no-cache.hubspot.com/cta/default/4570472/3006a79f-73fd-497e-867a-f7e34856bca5.png)](https://cta-redirect.hubspot.com/cta/redirect/4570472/3006a79f-73fd-497e-867a-f7e34856bca5) Copyright © 2021 All Rights Reserved FINANCIAL SERVICES EDUCATIONAL NETWORK, LLC.