--- title: Using LinkedIn to Recruit New Associates description: To differentiate your group from others, it is important to demonstrate your training program to candidates. LIMRA tells us that today’s candidates, especially millennials and female recruits, are heavily swayed by the ongoing training and educational programs that organizations offer, as well as the technology by which they will deliver it. They see education as the pathway to growth and new opportunities. image: https://hello.fsednet.com/hubfs/AdobeStock_179327641.jpeg --- [![FSEDNet](https://info.hoopis.com/hubfs/FSEDNet_June2018_v2/Images/logo-sized1.png) ](https://hello.fsednet.com) - Who We Are - [![Schedule Demo](https://no-cache.hubspot.com/cta/default/4570472/162dd7e4-98c0-4297-85d6-465bc5e71a26.png)](https://cta-redirect.hubspot.com/cta/redirect/4570472/162dd7e4-98c0-4297-85d6-465bc5e71a26) - [Sign Us Up](https://hello.fsednet.com/sign-us-up) CLOSE X # Using LinkedIn to Recruit New Associates # Using LinkedIn to Recruit New Associates Posted by [Richard "Dick" Cleary](https://info.hoopis.com/blog/author/richard-dick-cleary) on Mar 4, 2020 8:54:46 AM - [Tweet](https://twitter.com/share) ![AdobeStock_179327641](https://hello.fsednet.com/hubfs/AdobeStock_179327641.jpeg)Since LinkedIn launched in 2003, the professional social networking site has grown to more than 630 million registered members. In addition to the basic and premium services, LinkedIn Talent Solutions offers LinkedIn Recruiter, a platform to search, connect with, and manage candidates. Regardless of which level you use with LinkedIn, it can be a powerful tool for finding new associates for your agency and remains the preferred method of recruitment for most businesses. Facebook and Instagram are gaining in popularity, especially to reach younger applicants who aren't as active on LinkedIn. Yet, for agencies who are beginning to use social media as a recruiting platform, or for agencies who are looking to expand their social presence, LinkedIn is the place to start. Here are some guidance tips to use when using LinkedIn to recruit new associates for your agency: **Make an Attractive Company Profile** Your company profile on LinkedIn often serves as a candidate's, or any other viewer's, first impression of your business. Take the time to provide ample information about your company and make your profile look professional. This includes providing information about the types of coverage you provide, but you should also link to your agency's website and blog. Utilizing videos to explain your opportunity, can differentiate you from the competition as well. Showcasing your producers can also be a strong tool to attract candidates. If candidates are actively searching, a more detailed profile will place you higher in LinkedIn's search results. You should also have a title and summary which contains keywords in a detailed explanation of your business. Most importantly, when your profile is continuously updated and appears professional, it sends a message about your expectations in terms of quality - a high quality profile draws high quality candidates. **Post Content Regularly ** When using LinkedIn as a recruiting tool, you need to post regular content in the same way you would if you were prospecting for clients. This includes posting relevant and interesting blog posts, images, news articles, and videos, but the types of content should be geared towards attracting candidates. You can post items about hiring trends in the financial services industry, how to choose the right agency, the importance which your firm places on training and development, benefits associated with being a financial professional, or anything you think a candidate would want to know. These posts don't need to be specific to your company; instead, they should seek to educate and inform potential candidates about why becoming part of this profession might be the right choice for them. Interested users will engage with your posts and visit your company profile, where they can learn more company-specific information. **Engage in LinkedIn Groups** LinkedIn has a group for almost any type of profession you can imagine. You can find general groups for insurance agents, as well as groups based in a particular city, state, or region. If you cannot find a financial professional group in your area, create one so you can use the platform to your advantage. But, beware; it's bad etiquette to drop a bunch of job postings in a group when you don't interact or engage. Make sure to participate in any groups you join. Participation also helps build brand awareness which has benefits far beyond recruiting. You can share industry related content which others might have interest in, or post discussion provoking questions about the industry, recruiting, or working at an agency. You could also just make thoughtful comments and ask questions on items other group members post. **Post Open Positions on LinkedIn![AdobeStock_240772755](https://hello.fsednet.com/hubfs/AdobeStock_240772755.jpeg)** Recruiting new agents on LinkedIn requires posting your open positions. The platform has a few different avenues for job postings. As previously mentioned, you can post jobs in groups, but be careful not to spam a group with postings, and make sure you remain actively engaged with the group. Group postings are free and can easily get you in front of people who are interested in the industry. If you have built your company profile so that your followers contain a large group of people who might be potential candidates, posting an update to your company page with a link to your job posting is a powerful way to generate interest. Each time you post, your followers will see that post in their newsfeed and can respond accordingly. You can also post a paid LinkedIn job advertisement; this comes with a curated list of potential candidates who match your requirements and the capability to send private messages to those potential recruits. **Target Passive Candidates** One of the tremendous benefits of recruiting on LinkedIn is the ability to target passive candidates, especially when using LinkedIn Recruiter. Most users on LinkedIn are not actively seeking a job. Yet, if they received a great offer or a lucrative opportunity, they would be interested. LinkedIn allows you to carefully target candidates based on their work experience and skills which they have detailed in their profiles. Once you have found a list of potential passive candidates, you can message them directly on the platform. Be sure not to use impersonal templates or form letters, which don't inspire candidates to check out the opportunity. Instead, personalize messages after reading their profile, while keeping the initial contact short. **Use LinkedIn Metrics to Tweak Your Approach** ![AdobeStock_228862564](https://hello.fsednet.com/hubfs/AdobeStock_228862564.jpeg)If you want to pursue a data-drive approach to recruiting, take the time to explore LinkedIn Recruiter's search insights. One of its biggest benefits is the ability for hiring managers and recruiters to analyze and understand talent pools related to the insurance sector. Understanding where the most successful talent comes from helps you target candidates who you have more of a chance of retaining after you invest money in training them. Also, users can delve into one particular talent pool and analyze data about the market, so they can understand how recruitment from a particular pool is working for their agency. Knowing this data allows you to tweak your approach. This might mean casting a wider net or adjusting other aspects of your job posting. 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Learn More CLOSE X # What People Are Saying “FSEdNet is a game-changing strategy to help with the education of new advisors in the business.  The key to any training is to focus on being brilliant on the basics.  Dick Cleary and his team have created a turnkey educational program that helps leadership teams implement an easy to deliver training system for the fundamentals of success.”      **J. Christopher Noonan, CLU, ChFC Regional President & Divisional Executive VP, Equitable-Advisors LLC** "FSEdNet's delivery process and information will help your advisors become more confident in front of clients." ###### Garry Kinder, CLU, ChFC, CSA, Kinder Brothers International “NAIFA is excited to partner with FSEdNet to create the NAIFA Learning Center. We value the breadth and depth of educational content relevant for all practice specialties and the ease of access on multiple devices to the online video content. Core to NAIFA’s mission is delivery of critical training and professional support to our members—this program is a key component in meeting that objective.” ###### Kevin M. Mayeux, CAE, CEO, NAIFA "The best I have ever seen. Clear, concise and relevant - a platform that really makes a difference." ###### Paul E. Vignone, JD, LLM, CLU, ChFC, VP of Advanced Markets, Empire Wealth Strategies, Penn Mutual Life "FSEdNet is a comprehensive online resource that is filled with practical and actionable content. It provides its user with the fundamentals, as well as advanced learnings, for a successful financial services career." ###### C. Richard Weylman, CEO & CDO, The Weylman Center for Excellence in Practice Management "FSEdNet will engage your new advisors and staff in a new innovative way. Associates will absorb the basics and master the fundamentals through this connected learning platform." ###### Bonnie L. Godsman - CEO, GAMA International" "LIMRA research has found that young advisors integrate technology into all aspects of their practice. FSEdNet provides basic "blocking and tackle" training in an innovative and contemporary way, which resonates with today's financial professionals. Not just for agents and advisors, it's an invaluable part of my onboarding of new LIMRA research professionals - FSEdNet really delivers." ###### – Patrick Leary, LIMRA Corporate Vice President - Research #### "It's Time To Turn Potential Into Reality" "The Financial Services Educational Network, from the genius of Dick Cleary, is something this industry has needed for a long time. It is for many advisors, the missing piece. FSEdNet provides the educational background needed, in a myriad of topics, to give advisors the confidence to engage in meaningful financial discussions." **Harry P. Hoopis, CEO, Hoopis Performance Network, Hall of Fame** “FSEdNet is a game-changing strategy to help with the education of new advisors in the business.  The key to any training is to focus on being brilliant on the basics.  Dick Cleary and his team have created a turnkey educational program that helps leadership teams implement an easy to deliver training system for the fundamentals of success.”      **Mark Rooney, CFP, ChFC, CLU Equitable-Advisors, LLC, Hall of Fame Recipient** “FSEdNet has allowed us to focus on what we do best: find, recruit, select and train the future of our industry.  It provides excellent education, so our leadership team can do what they do best and that is joint work with our newest advisors.  I would strongly encourage any firm to embrace this as it will impact productivity.” **Ed Deutschlander, CLU, CLF, CEO, North Star Resource Group** "Bring back the basic training our agents need is the passion and commitment that Dick has made to the industry. As a long-standing professional in our business, he is well positioned to deliver the right product at the right time. FSEdNet is a perfect solution to the training needs of today." ###### **– Jim Kerley, Chief Membership Officer, LIMRA and LOMA** "I have been in the industry many years. FSEdNet is one of the most comprehensive educational tools to help new reps get off to a successful start and for developing reps to build and grow their business in years 2, 3, 4 and after. The ability to have this information at your fingertips, anytime, anywhere, on any device, 24/7 is truly a must-have for today's financial professional.” **Fred Walker, VP of Professional Development, Transamerica Agency Network** “At the Great Basin Agency of American National, we use FSEdNet faithfully. We find the product they have, and the support of Dick Cleary and his team is amazing, this is one of the best training tools we have or have ever had. The sales training and education are for agents and staff at all levels of their careers." **Ken Gallacher, CLU, ChFC, FSS, LUTCF, LACP and Thresa (Terry) Cochran, CLU, ChFC, CLF, FSS, LACP - General Agent, American National** "A revolutionary strategy to help train and develop your producers, regardless of experience. To make an impact, it must be simple to understand and use, and that is exactly what FSEdNet does. This turn-key educational platform will add true value to your value proposition, and will separate you from the competition." **Dan LaBert, CEO, NAILBA - National Association of Independent Life Brokerage Agencies.** "Opening Up the library of videos offered on FSEdNet for our agents provides an immediate resource that supports the new agent experience after initial training and adds to that knowledge base in all areas. Not only do the new agents benefit, but veteran agents can add to or be reminded of information that helps them focus on improving results." **Mike Catania, Ph.D., Director of Learning Management Field Development, Bankers Life and Casualty Company** “Having been in the industry over 30 years, I can honestly say that FSEdNet is a game changer for improving retention, growing rep productivity and developing a highly trained sales force.  I was exposed to Dick Cleary and FSEdNet in another life prior to being with AAA Life and I was very pleased to have the opportunity to introduce an entirely new field force to this awesome tool!  We have used it as the foundation to build our training program.  I would highly recommend FSEdNet to anyone!” - **Allen Jackson LUTCF, FSCP, Vice president of Agent Distribution, AAA Life Insurance Company** “FSEdNet has been the game changer we needed for our General Agents. It is the perfect tool they needed to make their training programs A+.” **Todd Scott, Manager Practice Management & Development, AMERITAS** “We needed to completely update our agent and management development and training platforms. FSEdNet was a perfect fit that did not take additional resources to write, develop and implement the changes we needed. We now incorporate the management training program of FSLEdNet into our weekly development calls with all our entire field leadership team and incorporated FSEdNet into our new agent training program” - **Damian Salvi, Senior Vice President ****and Chief Distribution Officer, The Baltimore Life Companies** "Just a quick comment of appreciation for your FSEdNet. We have been so pleased and impressed with your training program. It has helped our advisors at all different levels in many different areas of your curriculum. It is concise, effective, and easy to use. And you and your team have been incredibly responsive whenever we have a question or a thought."  **James Meehan, Managing Partner at 1847Financial, Penn Mutual** "FSEdNet has provided us with the foundation we needed to strengthen our Field Force training programs.  The courses have provided us with the basics that would have taken us a very long time to develop on our own. The structure of the videos and worksheets helps to improve retention and develop a skilled workforce. I would highly recommend FSEdNet!" ***Beth Jones, Director of Field Force Training Development, First Command Financial Services.*** ![FSEdNet](https://info.hoopis.com/hs-fs/hubfs/FSEDNet_June2018_v2/Images/cleary-pic.png?width=500&name=cleary-pic.png "FSEdNet") - Download Our App - [![New call-to-action](https://no-cache.hubspot.com/cta/default/4570472/1454e9fc-640c-4dd3-9678-a66d16a7b477.png)](https://cta-redirect.hubspot.com/cta/redirect/4570472/1454e9fc-640c-4dd3-9678-a66d16a7b477) - [![New call-to-action](https://no-cache.hubspot.com/cta/default/4570472/3006a79f-73fd-497e-867a-f7e34856bca5.png)](https://cta-redirect.hubspot.com/cta/redirect/4570472/3006a79f-73fd-497e-867a-f7e34856bca5) Copyright © 2021 All Rights Reserved FINANCIAL SERVICES EDUCATIONAL NETWORK, LLC.